Mar 13, 2020 · Ally Invest impresses with $0 commissions and no account minimums. It's a great choice for those looking for an intuitive platform from which to make cheap trades. Ally Invest Joins the Zero Commissions Movement - Oct 4, 2019 Oct 04, 2019 · CHARLOTTE, N.C., Oct. 4, 2019 /PRNewswire/ -- Ally Invest, the online brokerage and wealth management arm of Ally Financial Inc. (NYSE: ALLY), today announced it is joining the online trading movement that is eliminating commissions on U.S. exchange-listed stock, ETF, and option trades. The firm's long-standing per trade price of $4.95 is now moving to $0, effective October 9, 2019.